DRIVING
PERFORMANCE

The science-based guide to building a high-performance environment in any organization.

Driving Performance: 10 Lessons About Building High-Performing Teams from Neuroscience and Formula One

A science-based guide to building a high-performance environment in any organisation.

Driving Performance’ brings the world of neuroscience and elite competition within Formula One into the realities of everyday organisational life. Written by neuroscientist and psychologist Dr. Marcia Goddard, it offers a practical and research-grounded approach to creating environments where people and performance thrive.

Far from theory, this book draws directly on Marcia’s work inside global organisations and Formula One teams. It reveals the patterns, behaviours and cultural conditions that consistently enable high performers, and provides a clear, applicable pathway for leaders.

Endorsements

In Formula One, performance isn’t just measured in tenths of a second —it’s built on trust, adaptability, and relentless precision under pressure. Marcia Goddard captures this reality with remarkable clarity. As a People leader in F1, I’ve seen firsthand how resilience—both cultural and individual—is the true differentiator in elite teams. This book doesn’t just echo our experience; it explains it, grounding our practices in neuroscience and offering a framework that’s as applicable in the paddock as it is in the boardroom. It’s a must-read for any leader serious about building sustainable high performance in an unpredictable world.

Zoe Mills Chief People Officer, Cadillac Formula 1 Team

A high-octane playbook for modern leaders. Driving Performance fuses the best of Formula 1 with real-world leadership challenges, turning race-day rituals and neuroscience into practical tools you can use on Monday mornings. Fast, fun and firmly grounded, this will help leaders build resilient teams that thrive through change- and make your culture go faster.

Victoria Coady Global Transformation Leader, Deloitte

Driving Performance is not just for fans of Formula 1 – it is for anyone who works under pressure, leads a team, or wants to understand the real mechanics of resilience. Marcia Goddard’s insights are not vague metaphors; they are neurologically sound, vividly told, and immediately applicable. This book is the real deal.

David Pitchforth former Managing Director, Jaguar Racing Formula 1 Team

Driving Performance does not just raise the bar – it shows us how the bar is built. Leaning on exclusive insights from the world’s fastest teams and the science that underpins them, Marcia Goddard reframes performance not as an outcome but as a culture. It is a book that all leaders should read.

Pedro de la Rosa former Formula 1 driver, Arrows, Jaguar, McLaren, Sauber, HRT

Marcia Goddard does not merely decode performance – she rewires how you think about it. With rigour and elegance, she connects the precision of neuroscience with the pressures of Formula 1. The result is a book that is as practical as it is profound. Read it – and prepare to reimagine leadership.

Otmar Szafnauer former Formula 1 Team Principal, Force India, Racing Point, Aston Martin, and Alpine

Trusted by

The principles of Driving Performance’ and the Brain Matter’s framework is already entrusted by some of the leadingglobal organisations, who are committed to sustainable high performance.

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WANT TO START YOUR JOURNEY?

If you are ready to build a high-performance culture grounded in evidence and practical application, we’d welcome a conversation. Whether you need a keynote, a deep-dive culture analysis, or a long-term strategic partner, Brain Matters delivers bespoke, science-backed solutions that are aligned to your business.