Our Framework.
Framework Overview
Framework Overview
Brain Matters delivers sustainable high performance through a structured system designed to diagnose, develop, and embed behaviour change that lasts. Our framework consists of three interconnected phases:
Inquiry – Understand what is true (Learn more > scrolls down)
Intervention – Shift behaviour in practice (Learn more > scrolls down)
Integration – Build change into the way you work (Learn more > scrolls down)
Each phase is rooted in neuroscience and tailored to your individual business context. Together, they deliver transformation that is observable, measurable, and sustainable.
INQUIRY
Understanding What Is True
Evidence-based insight into how your culture actually works.
The Inquiry phase provides a clear, science-led understanding of what enables and limits high performance in your organisation. Using a blend of quantitative analysis, qualitative exploration, and behavioural interpretation, we uncover the patterns that affect leadership effectiveness, psychological safety, and team dynamics.
How Inquiry works
We analyse existing organisational data, including:
Engagement survey results
Exit interview feedback
Attraction and retention trends
Absenteeism and sick-leave data
This helps pinpoint systemic issues, cultural blind spots, and emerging performance risks.
Through semi-structured interviews we gather the contextual and behavioural nuance behind the metrics – allowing us to see what is happening and why it matters.
Science applied to business reality
Unlike traditional diagnostics, Brain Matters interprets findings through the lenses of:
Neuroscience
Psychology
Organisational behaviour
This ensures that insights are not just descriptive, but actionable within the way your organisation actually works.
Outputs you receive
You receive a comprehensive report summarising:
Key findings
Behavioural implications
Performance consequences
Practical recommendations
These insights form the foundation for targeted interventions and leadership alignment.
Inquiry Modules
Quantitative Culture Analysis
Qualitative Culture Analysis
Inquiry gives you clarity and direction – a shared understanding of what is really happening in your culture, and what needs to change to advance performance.
INTERVENTION
Convert Insight into Behaviour
We turn knowledge into observable change.
Intervention translates diagnostic insight into practical development that shifts how people lead, collaborate, and perform. All programmes are tailored to your organisation and grounded in neuroscience, ensuring relevance and durability.
What we deliver
We design training programmes, workshops, masterclasses, and keynotes based on your strategic needs. Interventions integrate:
Neuroscience
Psychology
Behavioural change principles
Experiential learning
This ensures participants understand the science and practise the behaviours that drive performance. A methodology centred on experience, not theory
Brain Matters interventions blend:
Knowledge transfer
Live application
Reflection
Behaviour rehearsal
Participants don’t simply listen — they experience concepts through simulations, real-life scenarios, and interactive exercises.
This strengthens learning retention and accelerates habit formation.
Examples of cornerstone programmes
Applied Psychological Safety Certification
Neuroscience of High Performance
Lessons from Formula 1
Navigating Resilience
Neuroscience of Experiential Learning
Leadership Styles
Boosting Team Collaboration
Outputs you receive
Leaders who role-model high-performance behaviours
Teams equipped with shared language and practices
Improved decision-making confidence
Greater psychological safety and collaboration
Intervention Services
Every intervention is built bespoke for each client and is designed to meet your practical and cultural needs. Intervention turns insight into capability – the skills, behaviours, and shared understanding required to perform.
INTEGRATION
Making Change Last
Embed new ways of working into systems, habits, and leadership practice
Integration ensures the gains made through Inquiry and Intervention become embedded in organisational infrastructure — aligning what people know, how they act, and what systems reinforce daily.
How Integration works
We work with leaders and HR functions to:
Evaluate and redesign recruitment processes
Reshape performance management cycles
Co-create induction and learning programmes
Consult on succession and talent management
Embed behaviourally anchored communication and decision frameworks
The goal is simple: make high performance and psychological safety part of how you operate every day.
Accelerating adoption through coaching
For organisations requiring deeper behavioural change, we provide:
PhD-level team coaching
Executive coaching
These sessions help leaders and teams understand the science and apply it in real time — turning knowledge into habit.
What Integration delivers
Consistency in leadership behaviour
Common frameworks for expectation-setting, feedback, and development
Talent and performance decisions grounded in behaviour, not personality or output alone
Sustained psychological safety
A culture where new ways of working persist beyond individual leaders
Integration Services
Because every organisation embeds change differently, Integration services are highly tailored. Typical focus areas include:
Recruitment redesign
Performance management redesign
Mission/Vision/Values definition
Employee Value Proposition consulting
High Performance Culture consulting
Executive Coaching
Integration moves change from initiative to infrastructure — ensuring it is reinforced through systems, leadership, and everyday practice.
brain matters in action
See real world insights of Brain Matters frameworks in action.
Driving Performance: 10 Lessons About Building High-Performing Teams from Neuroscience and Formula One
In Driving Performance, neuroscientist and psychologist Dr. Marcia Goddard translates the research that shaped her work with global organisations and Formula One teams into a practical roadmap for leaders & teams. This book reveals the principles behind sustainable high performance. So whether you lead teams, influence culture, or are simply committed to improving how you work, this book gives you access to the insights, tools and frameworks that underpin our approach. If you want a deeper understanding of the Brain Matters methodology – this is where it begins.
WANT TO START YOUR JOURNEY?
If you are ready to build a high-performance culture grounded in evidence and practical application, we’d welcome a conversation. Whether you need a keynote, a deep-dive culture analysis, or a long-term strategic partner, Brain Matters delivers bespoke, science-backed solutions that are aligned to your business.
